Go Big — Or Don’t Go At All — on QR Codes

By Aaron Blank

QR codes. Like them or hate them, not many of us are not using them. However, marketers expect the numbers of users using it to grow.

The problem lies in the fact that the calls to action are poor. Most QR codes take people to a website or a Facebook page and they leave the user short, feeling rejected with not much to do.

If you’re developing a campaign with a QR code, go big or go home. Drive people somewhere and give something big away. Give people credit for using their phone, starting up their QR code reader and scanning your code. Reward them. You will reap the benefits.

According to comScore, 20 million mobile phone owners in the U.S. use their devices to scan a QR code. Not a large number but marketers say the number of people using QR codes is expected to grow.

In my opinion, it will only grow if marketers and companies use it appropriately – with a good call to action.

Here are some links to consider when developing your own QR code:

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About Shea

Senior Editor and Account Supervisor at The Fearey Group in Seattle. I'm Tweeting under @thatshea, but any opinions you see there are my own. Thanks for reading.

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