Guest Post: PRSA Counselors Academy Preview – How You Can Develop Marketing Solutions to Drive New Business Opportunities

Today’s guest post comes from Pam Golden, President, GLA Communications and Bret Werner, Managing Director, Catalyst Public Relations, an IMG Consulting Company. Pam interviewed Bret to get a sneak peak of his presentation to the PRSA 2014 Counselors Academy Conference. The conference is from May 4-6, 2014 in Key West, Fla.  

Virtually every agency faces the same internal struggle.  We excel at doing great work for our clients, helping them achieve their communications goals.  But, when it comes to achieving our own goals we tend to fall down on the job.   You know what I am talking about.  We’ll focus on the agency when we have time, but clients come first.  And, more often than not, creating a new business strategy falls to the bottom of the to-do list.

The time has come to make your agency the number one client.  And, there is no one better to tell us how to achieve this than Bret Werner, Managing Director, Catalyst Public Relations, an IMG Consulting Company.  At the upcoming Counselors Academy Spring Conference, Bret will discuss “How You Can Develop Marketing Solutions to Drive New Business Opportunities.” 

 Bret will discuss why every agency needs a differentiator that sets it apart from the competition.  He will share how creating a marketing piece that showcases your expertise and insights, that works for you throughout the year and that resonates with prospective clients is the key to success.  And trust me, he knows what he is talking about.  The Catalyst Fan Engagement Study is the industry standard and Bret will share how his agency comes together to create this study and how it has helped them attract top tier new clients.

 I met Bret at last year’s Counselors conference in Austin and can promise you that you will come away inspired to create new marketing solutions for your agency. 

 A veteran attendee at Counselors Academy, Bret Werner joined Catalyst as Managing Partner in 2006 and is spearheading the agency’s dynamic growth as a leader in strategic media relations. Prior to joining Catalyst, Werner spent 15 years at Taylor, formerly Alan Taylor Communications, becoming one of the youngest Vice Presidents in the company’s history. Werner has created marketing communications efforts to help distinguish consumer brands in a variety of industry categories, from sports and nutrition, to online and packaged goods.

 

Pam Golden, President, GLA Communications

Pam founded GLA Communications in 1986 during the first wave of the home technology boom. Since then, her expertise has helped fuel many of the most successful communications campaigns in the field. With Pam’s help, home satellite TV became the most quickly adopted consumer electronics product in industry history. Just a few years later she helped launch the technology that would become the new market champion—the DVD.

In addition to managing the agency, Pam provides high-level strategic and tactical counsel to GLA’s clients, bringing the benefit of more than 20 years of experience in creating and executing campaigns that work. Her extensive network of key media relationships, keen understanding of the inner-workings of the media, and affinity for strategic communications in the technology sectors have brought consistent, winning results for clients in national broadcast, online, cable, and print media outlets.

Twitter: @PamPR

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Bret Werner, Managing Director, Catalyst Public Relations, an IMG Consulting Company 

Bret joined Catalyst as Managing Partner in 2006, and is spearheading the agency’s dynamic growth with global brands that include SUBWAY Restaurants, Under Armour and vitaminwater. During his tenure the agency has experienced revenue growth every year while maintaining client and staff retention at 90+% on an annual basis.

Prior to joining Catalyst, Bret spent 15 years at Taylor, becoming one of the youngest Vice Presidents in the company’s history. Bret has created a variety of marketing communications efforts to help distinguish consumer brands in a variety of industry categories, online, sports, health and packaged goods.

He helped develop consumer strategies for brands such as Subway, Microsoft’s Xbox and ESPN.com.

His work on behalf of MasterCard’s global sports sponsorships has taken him around the world, from the European Football Championships in England to the African Cup of Nations in South Africa where he played an essential role in the development of global activation communication platforms.

Twitter: @bret_werner

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