30% of Major Brands Use Twitter as Customer Service Tool

Twitter has been around for a few years now. Most of us are on it in some capacity. But brands are still figuring out how to best use it. Customer service is an easy approach if maintained and managed properly. Research from social media analytics firm Simply Measured shows that 30% of the of the companies in the Interbrand 100 now have dedicated customer service handles on Twitter as a way to divert negative attention and activity away from their primary brand account. Mashable reports more on this survey.

Who are the top brands of the Pacific Northwest who use Twitter as a tool for customer service? Use the comments bar below to tell us.

Here are a few to start:

Alaska Air

KING 5 News

Microsoft (in a variety of forms)



Here are a few Northwest brands “working” on using Twitter as a customer service tool:


Bartell Drugs




Fred Meyer



Safeco Insurance

Here are some brands who seem to be using Twitter as a work-in-progress:


Cutter and Buck

Diamond Parking

John L. Scott (Seattle)

Facebook gives Timeline the business

By Aaron Blank

When Facebook first rolled out its Timeline feature last year, users gave it mixed reactions. It took me a while to get used to it. Now, Facebook is taking it one step further. Users will start seeing the new design throughout the social network in the coming days.

Facebook announced today that it is getting ready to place Timeline on all brand and business pages. All Page Admins have the opportunity from now until March 30 to preview it. But either way on March 30, it won’t be a choice. Get used to it.

The Fearey Group adopted the layout today. It was a fun challenge to navigate the system, but we’re pleased with the result:

We’ve joined some household names making the switch today; NBC’s Today Show, Starbucks and Nike have all changed over.

In addition to the design elements, we’ll also have new features to play with, including messenger capabilities, and a new administrative dashboard that provides better intel about your community.

One change we’ve noticed: The additional “landing tabs” that most brands have used to solicit people to “like” their pages, have moved. Now the timeline will appear as the default.

Join us, give us a like, and let us know your thoughts.